Rosetta & Philae Survey: Captivating the Hearts and Minds of a Global Audience

Credit: ESA

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In the final year leading up to Rosetta’s approach to comet 67P/Churyumov–Gerasimenko and subsequent landing of Philae, an outreach campaign was initiated by the European Space Agency (ESA) using social media, participatory engagement and storytelling techniques as a means to reach out to the hearts and minds of a global audience. As a result, the comet-landing event received major global publicity unseen before for a space mission in recent times.

Design & Data GmbH contributed extensively to the success of this outreach campaign by creating the Rosetta & Philae cartoon characters.

We seek to analyse how this outreach success was achieved and the effect of empathy the characters generated amongst audiences. We kindly ask for your input in this short survey (please click here).