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News

30.08.2011

This is Thuringia - This is the commercial

A still from the updated ATV 3D animation

The German region of Thuringia clearly has a lot to offer. A new commercial created by KNSK demonstrates that Thuringia stands for many products, innovations, personalities and inventions. The Space Industry also takes up a central position in Thuringia, which shows that ESA content once again is featured in prime-time TV in Germany.

The Hamburg based agency KNSK, who have created the commercial, won the contract for the region branding of Thuringia in May 2011. The commercial presents in a dynamic way the key technologies produced in Thuringia. One of which is the position control technology developed by the Jena based company Jenaoptronik. Their technology is central to operating the European Space Agency's Automatic Transfer Vehicle (ATV).
To start with we received a search request to identify suitable footage form the ESA video archive. Due to the intention to also create a cinema version of the commercial, the initially delivered SD videos were insufficient. We therefore proposed a new render of the original 3D animation in HD quality, and were commissioned with its production. The work involved re-creating the scenes from the existing SD animation using the original 3D files. Within a few days we were able to deliver the complete sequence, which is now featured at the end of the commercial. The representatives of Thuringia were happy with the result, and so were we.
 
The commercial can be seen on German television at the following times:
 

CW Date Day Time TV station Block Sec. Relative Programme
               
35 30.08.11 DIE 7:40 NTV 010608  30 TELEBÖRSE / NACHRICHTEN
35 30.08.11 DIE 8:40 NTV 010813  30 TELEBÖRSE / NACHRICHTEN
35 30.08.11 DIE 9:11 NTV 011416  30 TELEBÖRSE
35 30.08.11 DIE 9:41 NTV 011218  30 TELEBÖRSE
35 30.08.11 DIE 11:41 NTV 011128  30 TELEBÖRSE
35 30.08.11 DIE 13:55 NTV 011239  30 THEMA DES TAGES / NACHRICHTEN
35 30.08.11 DIE 17:55 NTV 011859  30 N-TV REPORTAGE / NACHRICHTEN 
35 30.08.11 DIE 18:30 NTV 011862  30 TELEBÖRSE
35 30.08.11 DIE 18:45 NTV 011463  30 RATGEBER - STEUERN & RECHT
35 30.08.11 DIE 19:59 ARD 805070  30 BÖRSE IM ERSTEN / TAGESSCHAU
35 30.08.11 DIE 23:45 NTV 011588  30 N-TV REPORTAGE
35 31.08.11 MIT 8:40 NTV 010813  30 TELEBÖRSE / NACHRICHTEN
35 31.08.11 MIT 9:11 NTV 011416  30 TELEBÖRSE
35 31.08.11 MIT 9:41 NTV 011218  30 TELEBÖRSE
35 31.08.11 MIT 11:41 NTV 011128  30 TELEBÖRSE
35 31.08.11 MIT 13:55 NTV 011239  30 THEMA DES TAGES / NACHRICHTEN
35 31.08.11 MIT 18:30 NTV 011862  30 TELEBÖRSE
35 31.08.11 MIT 19:45 NTV 011868  30 N-TV REPORTAGE
35 31.08.11 MIT 20:45 NTV 012373  30 WELT DER WUNDER
35 31.08.11 MIT 21:56 NTV 012879  30 N-TV WISSEN / NACHRICHTEN
35 31.08.11 MIT 22:35 NTV 013383  30 N-TV REPORTAGE
35 01.09.11 DON 7:40 NTV 010808  30 TELEBÖRSE / NACHRICHTEN
35 01.09.11 DON 9:11 NTV 011516  30 TELEBÖRSE
35 01.09.11 DON 10:11 NTV 011321  30 TELEBÖRSE
35 02.09.11 FRE 6:21 NTV 010602  30 TELEBÖRSE
35 02.09.11 FRE 7:40 NTV 010808  30 TELEBÖRSE / NACHRICHTEN
35 02.09.11 FRE 9:11 NTV 011516  30 TELEBÖRSE
35 02.09.11 FRE 10:11 NTV 011321  30 TELEBÖRSE
35 02.09.11 FRE 11:26 NTV 011327  30 TELEBÖRSE / NACHRICHTEN
35 02.09.11 FRE 17:25 NTV 011757  30 N-TV REPORTAGE
35 02.09.11 FRE 23:54 NTV 011089  30 DELUXE - ALLES WAS SPAß MACHT / NACHRICHTEN
35 03.09.11 SAM 9:27 NTV 011417  30 NACHRICHTEN / 5TH AVENUE
35 03.09.11 SAM 10:27 NTV 011022  30 NACHRICHTEN / AUSLANDSREPORT
35 03.09.11 SAM 10:45 NTV 011223  30 AUSLANDSREPORT
35 03.09.11 SAM 13:25 NTV 011437  30 N-TV REPORTAGE
35 03.09.11 SAM 17:54 NTV 011259  30 DELUXE - ALLES WAS SPAß MACHT / NACHRICHTEN 
35 03.09.11 SAM 19:45 NTV 012068  30 WELT DER WUNDER
35 03.09.11 SAM 20:45 NTV 011873  30 N-TV REPORTAGE
35 04.09.11 SON 9:27 NTV 011417  30 NACHRICHTEN / AUSLANDSREPORT
35 04.09.11 SON 11:45 NTV 010828  30 N-TV REPORTAGE