Animated videos are a popular choice of content and are powerful communication tools to have in a content marketing plan. They can help illustrate your brand or project in a fresh and innovative way, helping to build trust with your target audience. They are typically more memorable than corporate style videos and can both entertain and inform. Animations evoke emotions that resonate with your viewers. They can engage people in conversation and make your audience want to follow the story or project.

The pandemic has hit all of us in different ways, affecting us both as individuals and as society. This means restrictions on daily life while governments work to decrease case numbers and protect our most vulnerable of citizens. In-person events have been cancelled and group mixing is no longer allowed. This makes it extremely difficult for some professions to carry out their work, such as photographers. We spoke to Nicole Fischer, who trained and worked as a freelance photographer before joining Design & Data (D&D), about her career and how she has adapted to life as a photographer during the pandemic.

Sometimes it’s not the outside world you want to talk to but your own organisation. When implementing complex policies, trying to increase awareness of a particular problem or create culture change, having your staff on board will improve your chances of success. But for them to be on board, your staff need to understand. Here we present four tips on how to run successful internal communication campaigns that will put your messages across in the most efficient way.

360-degree videos have been hailed as the next big thing in video marketing. Smart gadgets and VR headsets are making such videos more accessible. Here, we look at how your brand could benefit from this new technology.